Most women's golf clothing is designed for the woman the brand wishes she was.
We are interested in the woman she is.
Scratch Theory is a premium women's golf label based in Lincoln, Nebraska. Capsule 01 is eight styles, developed to full technical specification, shipping Summer 2027.
Direct to consumer. No wholesale, no discounting. Founded by Mollie Cox, who is available for interview.
No password. No registration. Images are cleared for editorial use with credit. Write to press@thescratchtheory.com for the press kit or a sample.
Mollie Cox.
Mollie Cox is the founder of Scratch Theory, a premium women's golf label she started in Lincoln, Nebraska.
She spent fifteen years in product and design leadership before starting the brand. She came to golf as an adult, joined Wilderness Ridge, and found the same problem on every rack: women's golf clothing designed for the woman the brand wishes she was.
Scratch Theory is her answer. Eight styles, developed to full technical specification with complete tech packs, graded from a medium-athletic base block, sizes XS to XL. A pleat skirt and an asymmetric dress in technical stretch woven. Tailored wool-cotton outerwear with cupro linings. A first run of 1,350 pieces, shipping Summer 2027.
She takes no salary. She is the face of the brand.
Mollie is the only spokesperson for Scratch Theory. Portraits in the press kit, horizontal, vertical and square.
Beyond XL and US 18Later capsules
Sizes XS to XL, US 0 to 18, graded from a medium-athletic base block rather than scaled from a sample size. Complete technical specifications were developed for all eight styles before any unit was ordered.
A first run of 1,350 units.
One link, open, no password. Contains high-resolution product images on white, lifestyle photography, founder portraits in three crops, the line sheet with prices and ship dates, logo files, and this bio as text. Hosted on Dropbox. Filenames are prefixed ScratchTheory_.
Cleared for editorial use with credit. Credit line: Courtesy of Scratch Theory. Please do not crop the garment out of a fit image. Requests for a specific shot usually turn around same day.
Production samples are available ahead of launch in a sample size. Loans go out with a prepaid return label. Testing publications keep the piece. Email the press address with the outlet, the story, and the date you need it.
Mollie answers press email herself, usually within a day.
For anything time-sensitive, say so in the subject line.
Scratch Theory has no agency and no publicist.
For everyone who is not filing a story. The list hears before the public does.